When it comes to Facebook Fans, there is a myth of quality versus quantity. Some people still believe that the more fans you have the better. And that is not necessarily true. More and more research is showing it is not about the number of fans you have but the type of fans you have. And the type of fans you want to have are "super fans." According to marketing expert Mari Smith, super fans are the ones that drive traffic and create the most engagement.
According to Social Media Today, there are five main types of Facebook fans:
- The client/potential customer
- The friend/employee fan
- The Sweepstaker
- The Happy Camper
- The Fair-weather fan
Any of these fans can be converted to "Super Fans" if you focus some of your content towards what each of these types of fans are looking for. For more information on the characteristics of each fan group category, check out Facebook.About.com.