What a parent does speaks volumes compared to what a parent actually says. Kids will learn way more from watching you as compared to hearing what you say. So when it comes to the rules, you'll need to role model the behavior you want to see from your kids.
It's important for parents to establish a list of household rules that everyone in the house is expected to follow. But, don't expect your kids to follow them if you don't. So don't add anything to the list of rules that you know you aren't likely to do yourself.
Be a leader in your home when it comes to following the rules. Just like the hair club commercial that used to say, "I'm not just the president, I'm also a member," show your kids that don't just make the rules, you also follow them.
Most parents aren't sure what constitutes a household rule. After all, there aren't that many rules that parents want to follow either. Just because your kids have lights out at 8PM doesn't mean you need to.
Check out this sample list of household rules to get some ideas about what's appropriate to be on the list. Then, get practicing showing kids you're willingness to abide by the rules and they'll be more likely to follow in your footsteps.