The #1 question I hear social media managers and marketers ask is how can I get more Likes (still known to some as Fans) for my Facebook page? I know Facebook has made it more challenging to get Likes now that users don't have to Like a page to see its content. But before you spend money on Facebook Ads and Facebook Promoted Posts, you should exhaust all of your free options.
Sometimes we get so caught up in the numbers and the analytics that we forget you have to offer compelling content and utilize the cover photo to get people to want to Like your Page and engage with you. And a very simple way that I promote my Facebook Pages doesn't even involve using any of Facebook options or tools. I include the Facebook Pages I manage in my e-mail signature. You will be surprised how many people click to your Facebook page from a link in your email signature.