One way to increase engagement with your Facebook page is to have a useful Facebook app. Most Facebook pages don't because of the myth that you have to be a Facebook Developer or that it costs a lot of money to get a Facebook app built. Before you spend a lot of time or money on building a Facebook App, here are a few things you should consider.
- What is a Facebook App? You have to understand what a Facebook app is first, before you make one.
- Why do you want a Facebook App? Just because a competitor has one or someone told you it's a good social strategy is not reason enough to make a Facebook App. Really think about why you want an app and what the app would do for the user and for your social strategy.
- Should you make a Facebook App or hire someone to make it for you? I would suggest creating a simple Facebook app yourself as a test before shelling out money to buy one.
Be ready to invest some time in planning and building a Facebook App.