Fan Engagement is exciting and involving the fans of a Facebook Fan Page so that they like, share, and comment on posts, photos, videos, and applications on your Facebook page. I turned to social media marketing experts for some best practices for increased fan engagement
and they offered 11 tips and tricks
. The one thing they all agreed on that what works for one page doesn't work for every page. So be sure to pay attention to your fans behaviors and your Facebook Page Insights. If you aren't familiar with Edgerank
, take some time to get educated on it. Edgerank impacts the performance of your Facebook page with fans more than you probably know or even realize.