ISWAI - It Starts With An Idea

Thursday February 28, 2013

By Justin Howard

Fashion maven Caggie Dunlop is famously known for her role in the hit series on the Style channel - "Made In Chelsea". What you may not know about Caggie is her new fashion house, ISWAI - It Starts With An Idea, a collaborative effort of five designers. One of the ISWAI Fiveways designers, Michael Robinson, has just moved to Paris to work for Balenciaga.

Recently, Caggie Dunlop took time away from her busy schedule to chat with me about her philosophy of fashion.

"Let fashion be a reflection of who you are. Don't copy others. You'll spend your childhood trying to be the same and your adulthood trying to be different. So embrace being different now. " - Caggie Dunlop

For more on my exclusive interview with designer Caggie Dunlop from Made In Chelsea, check out my fashion column on

Photo Courtesy of ISWAI


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