Mobile Coupons Redeemed Ten Times More Often Than Paper Coupons

Thursday June 13, 2013

By Torrey Kim

It looks like the mobile couponing craze is just getting started. That's because retailers who might be frustrated about how to effectively connect with consumers will soon get on board the mobile couponing bandwagon thanks to some serious results observed by the latest Business Insider report.

According to the latest insight, mobile coupons have a redemption rate of 10 percent. Sound low? Compare that to the mere one percent of paper coupons redeemed, and you'll see that mobile coupons are a smart idea. Businesses are connecting with customers and improving their mobile commerce success -- all of which make mobile coupons a win-win.

Have you see an increase in mobile coupon offerings in your area? Let us know which are your favorites, and which you'd like to see less of, and we'll compile the results into a poll. Email us at to share your stories.


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